Ford Freestyle interactive site
FWA and WebAward winner
Overview
This launch module for the 2007 Ford Freestyle had the purpose of bringing awareness of the vehicle's family-oriented nature. This site's redesign was a response to the changing target demographic: women in their early thirties with children.
Agency: GTB (Wunderman Team Detroit)
Role: Associate Creative Director
Responsibilities: Led design/writing teams, oversaw creation of 3D assets, worked with outside vendors & presented to clients
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