Ford build & price application

Our Ford client wanted to create the best-in-class vehicle build and price application.

At the time, almost all vehicle configurators were uninspiring, lacked the vehicle brand-personality and couldn't visualize all of the packages & extras that are available.

I led the creative effort for this mammoth project, starting with Mustang, but extending out to all of Ford and Lincoln's vehicles.

• 10MM investment from client
• Encompassing all Ford and Lincoln vehicles
• Mix of vehicle brand presence and a simple, stepped interface
• Real-time cost breakdown (finance/lease) and local inventory
• Core user flow is still being leveraged today