Paul Allen website

Paul Allen is often known for his history with Microsoft and as a sports team owner, but not many people are aware of his involvement in philanthropic, environmental, and scientific endeavors.

The redesign of Paul Allen's site focused on highlighting Paul's never-ending quest to understand why things are the way they are and how they could be improved upon.

The site is designed to promote the same sense of explorative spirit Paul Allen typifies. Long-form, rich storytelling and promoted, contextual content help to allow explorers of the site to navigate naturally and discover unexpected content.